Sustainability Green Week was held in Parma, another medium-sized network hub city. More and more ecology rhymes with eventology in that noble attempt to make the transition ahead “socially shared.” Festival with big names and with the prominence of young people. But with their feet planted in that land of Emilia where agriculture and businesses, are called to do green economy to limit and change the Padana hood that does not let you see the sky. Therefore, traces are sought with and within businesses of an industrial humanism. Ancient word that the rhetoric of the modern declines with methodologies from corporate social responsibility to benefit enterprises complete with advertising campaigns that are as green as can be. Will it be enough? In the jarring era between the human and the inhuman of the Anthropocene and wars north and south of Europe? Enterprises are there in the midst of ecological crisis and tattered war. Themes from the philosophy of history that harken back to when in the Weimar Republic they had the audacity to put into the constitution “Property obliges” aimed at businesses. Weberian theme that in our leap of time should be declined with “Innovation obligates” giving us hope in the human destiny that innovation and technology will make possible, economic sustainability and social sustainability. I must say that from the lands of Emilia, in the “valley of motors” undergoing a hybrid metamorphosis towards electric, emblematic examples have come forward that trace innovative paths in the value chain inside companies on the timing of work as at Dallara and Lamborghini…That also question groups like Luxottica and banks like Intesa. But it is by following the web of value that unfolds beyond the walls that the role of business in the middle between green economy and green society for social sustainability appears. Web that is not only logistics or long networks of companies, which is intertwined with the fundamental economies of social reproduction such as demographic winter, the changing anthropology of work, the issue of housing, quality of life, migration…The network of services that produce sustainable cohesion becomes nodal, and I think the valuable cases spread and told in Parma of corporate welfare are not enough. The Via Emilia is a laboratory of the possible if going beyond the walls we read its spatial platforms. Starting from the highlands of the Apennines where, Confcooperative and Legacoop calling them generative territories Elio Pezzi, and Venturi and Miccolis (Aiicon) economies of place, recount the experiences of community cooperatives to maintain and inhabit the margin that is ecological center. Then down along The Po River Basin, to which an important seminar was dedicated being a water resource for the food valley of an intensive agricultural platform that is not only Parmigiano Reggiano. Following it one finds oneself recounting not only the motor valley already mentioned, but that manufacturing platform of excellent medium-sized enterprises trudging along pulling the chain of molecular capitalism, all in ecological metamorphosis. As well as cities undergoing urban regeneration from Piacenza to Bologna citing the former for logistics that has doubled inhabitants in the beltway municipalities and the metropolis of the digital platform of mega calculators that wonders about the expected habitation of thousands of incoming computing technicians. With the networks of universities critical for innovation and knowledge attracting student-residents. Theme not only of high poles, but of all district cities not only of manufacturing, but of commerce platforms in selective desertification due to gentrification of downtowns with fewer stores and more bars and restaurants. In that shifting of the tourism platform of cities and territory from the Via Emilia to the sea where the Po reaches and where it is not only beach tourism the drilling of the Adriatic. Broken down and reassembled, these six platforms tell us about economic sustainability and social sustainability that without a new social cohesion, without a social platform that makes the ecological transition a socially shared path, the narrative of sustainability excellence is not enough. These tell us how they have come to touch the crystal roof of the ecological crisis, which in the case of the Via Emilia is hardly crystal clear; indeed, it tends to the smoky gray of the Po Valley sky.