Sustainability is good for businesses, making them more competitive and more reliable. And in Italy there is no shortage of good practices. The 2024 edition of Green Week , the festival promoted by ItalyPost with Fondazione Symbola and Corriere, which opens today in Parma, will be an opportunity to discuss the choices that the most conscious companies have made and the policies that can accelerate (or slow down) change. Green companies “More than one-third of companies (510,000) have invested in green in Italy in the last five years: they are the ones that innovate the most, export the most, and produce the most jobs (3.2 million),” Ermete Realacci, president of Fondazione Symbola and of the festival’s scientific committee, reminded at the presentation press conference. Italian companies have always been forced into efficiency due to lack of resources. And it is precisely the ability to make up for this shortage that has become the strength of the recycling and reuse champions. Global ChallengesOpening the proceedings will be Giampiero Maioli, ceo of Crédit Agricole Italia; Daniele Manca, deputy editor of Corriere della Sera; Alessandra Pizzi, curator of Green Week; and Irene Priolo, vice president of the Emilia-Romagna Region. The morning will continue with a focus on Parma’s role as “capital of the green economy.” This theme will be discussed by Mayor Michele Guerra, Rector Paolo Martelli, Davide Bollati, president of Davines, Gabriele Buia, president of Upi, Alessandro Chiesi, president of Chiesi Group, Nicola Bertinelli, president of Parmigiano Reggiano Consortium, and Alberto Figna, president of Agugiaro & Figna Molini. The transformation of supply chains and the decarbonization of industrial processes, from transportation to fashion, from agribusiness to construction, will be analyzed with an eye toward global challenges, from the United Nations Agenda 2030 goals to the European Green Deal. Not forgetting the risks associated with dumping actions taken by some countries. Protecting ecosystemsWidespace will be given to the effects of climate change and what policy, business and citizens need to do to safeguard the planet, with experts such as geologist Mario Tozzi and and climate scientist James Dyke. Energy and WaterMark Z. Jacobson, director Atmosphere/Energy Program and professor of civil and environmental engineering at Stanford, will focus on the role of renewables and electrification. Water resource management will be discussed by water “Nobel laureate” Andrea Rinaldo, and Giulio Boccaletti, professor and expert in the field. The Green Book Prize, dedicated to editorial productions that analyze the world of green economy, will be awarded at the festival.